According to Jefferies analysts cited by Bloomberg, Apple’s sales in China have declined and this trend will continue in 2024. The iPhone 15 series got off to an unusually slow start, resulting in a 30% year-over-year decline.
Huawei, by contrast, posted impressive growth numbers, thanks to the Mate 60 lineup that proved hugely successful at home.
The iPhone 15 launch comes just two weeks after the surprise announcement of the Mate 60 Pro. Analysts claim that patriotism is driving people to Huawei’s flagship’s new made-in-China processor, which company officials have yet to officially detail.
Jefferies estimates 35 million shipments for Huawei, which could have been higher if not for some supply constraints.
Apple’s double-digit fall in volumes is forecasted to carry over to the forthcoming year. Multiple iPhone deals were spotted in the past week across various online shopping portals. However, despite the lower prices, volume of sales did not improve.
